https://www.tiktok.com/t/ZP8D8hrUu/
JT
In the ever-evolving landscape of music and fashion, there are few figures as compelling and multi-dimensional as JT—a force of nature whose artistry transcends genre, whose style defies convention, and whose presence challenges the status quo. In the following essay, we explore how JT has brought to life a campaign for the visionary designer Rick Owens, fusing her dynamic musical identity with his bold aesthetic to create something resonant, disruptive, and deeply beautiful.
1. The identity
JT first captured attention as one-half of the hip-hop duo City Girls—a powerhouse in her own right, fierce in lyric and fearless in presence. Yet behind the music is another dimension of JT: the style icon, the cultural provocateur, the woman unafraid to lean into the shadows and the shine.
From her interview with ESSENCE, JT reflected on her evolution:
“When I first started, I wouldn’t say I wasn’t accepted. [But] I don’t think they thought I was serious… You have to be consistent for people to know that you’re serious.”
Her aesthetic journey—shifting from conventional streetwear to high fashion and avant-garde silhouettes—mirrors her artistic growth: bold, unapologetic, and intimately hers.
2. The synergy with Rick Owens’ world
Rick Owens is a designer known for his darkly beautiful vision—elongated silhouettes, stark textures, and a kind of haunting elegance. JT’s turn as his muse or ambassador (in spirit) isn’t incidental: she inhabits his pieces in a way that feels both natural and electric. Highsnobiety observes:
“The rumor are true: JT is a fashion girl… She recently attended … donning a black leather Rick Owens dress for the occasion.”
And from her own words:
“Everybody knows that I love Rick so much… I feel like people think that Rick is very, very dark or grunge. But I just like to bring pretty to the grunge.”
Here we see the foundation of the campaign: JT embracing Rick Owens’ aesthetic not as a sign of conformity, but as a site of transformation.
3. The campaign: articulation and impact
While the campaign may not be a traditional runway advertisement, JT’s presence in Rick Owens’ orbit—her wearing of his designs, her attendance at his soirées, her public identification with his brand—is its own statement. She attended a private event at Owens’ home, “linking up with designer Rick Owens & his wife, Michèle Lamy” according to Hot 97.
By placing herself within this world, JT signals a few key things:
• Authenticity: She didn’t simply borrow the look; she inhabited it.
• Disruption: A Miami-bred rapper in the rarified air of avant-garde fashion shakes expectations.
• Representation: As JT said to ESSENCE, when she saw a TikTok praising her for inspiring “brown-skinned” girls in fashion, “It gave me chills.”
The campaign’s beauty rely’s on its loud billboard ads, the moment is lived—on stage, at events, in digital snapshots—and invites the audience to reinterpret fashion and identity through her lens.
4. The vision: “pretty to the core”
One of the most compelling aspects of JT’s campaign with Rick Owens is the way she pairs contrast—her glamor and his grit, the polished and the raw. She articulates it simply:
“I just like to bring pretty to the grunge.”
This becomes a manifesto for the campaign: leather and lace, streetwear and runway, riffs and refinement. In JT’s hands, Rick Owens becomes not a costume but an extension of her identity.
5. Why she matters
In an era saturated with influencer-driven fashion drops and celebrity brand ambassadors, JT’s alignment with Rick Owens is significant for a few reasons:
• It bridges worlds: hip-hop and high fashion have long influenced each other, but rarely does the link feel so organic.
• It expands representation: JT stands as a woman of color, from the South, disruptor of norms—wearing a label often associated with minimalism, avant-garde and a European runway gaze.
• It creates narrative: This is not about simply selling a product. It’s about identity, evolution, and aesthetic exploration.
6. The conclusion
The campaign between JT and Rick Owens is more than a collection of photographs or a fleeting moment of celebrity endorsement. It is a meeting of spirits—a voice and a vision. JT, with her sharp lyricism and unyielding presence, partners with a designer whose work challenges comfort and embraces complexity. Together, they craft a story about who gets to belong in high fashion, and how identity is not fixed—it evolves, it creates, it reclaims.
In her own words:










